NBC, Peacock set premiere for doc on golf icon Michelle Wie West

Golf prodigy Michelle Wie West is getting the documentary treatment, with NBC Sports and Campfire Studios working on the project alongside the USGA. The doc, Dream Big: The Michelle Wie Story, will debut in May on NBC and stream on Peacock ahead of the U.S. Women’s Open Presented by Ally.

Wie West, who was the youngest woman to ever compete on the PGA tour and is a five-time LPGA Tour winner, made her first LPGA cut at age 13, and went pro at 16. She retired from professional golf last year.

Campfire Studios (Netflix’s Neymar: The Perfect Chaos) is producing the doc, which is from filmmaker Maura Anderson. NBC Sports is one of the biggest golf broadcasters, televising the U.S. Open and a number of other PGA events every year. It also owns Golf Channel.

Maura Anderson and Ross Dinerstein are the producers of the doc. Rebecca Evans, Ross Girard, Ryan Holcomb, Rupak Deven Parikh, Parag Parikh and Jai Khanna are the executive producers.

Excel Media (part of Excel Sports Management), Victory Sports Media, Show B, Highly Flammable and Ellevest are also producers on the doc.

“After stepping back and reflecting on the peaks and valleys of my career, I felt a profound sense of gratitude and fulfillment, and I want savor all of the lessons I learned and resilience I gained along the way,” said Wie West in a statement. “I was deeply flattered by the opportunity to work with Maura and the team, and my hope is that viewers, especially young athletes, can gain an understanding of some of the challenges, and also draw some inspiration and encouragement from my story.”

“Michelle Wie West is one of the most influential and recognizable golfers in recent history and we’re excited to partner with the USGA and Campfire Studios to tell her story,” added Tom Knapp, executive VP of Golf for NBC Sports. “Few moments in golf were more inspirational than Michelle teeing it up at the 2004 Sony Open as a 14-year-old. Michelle showed countless numbers of young girls and boys what is possible and her impact on the sport will endure for decades.”

The Wie West doc comes amid a continuing sports doc boom.

The success of Netflix’s Drive to Survive and Quarterback, Amazon’s Kelce and other sports docs has kept the market hot for teams, leagues, or individual stars looking for their own showcase. NBA legend Dominique Wilkins is also out shopping a doc about his life and career.

For Wie West, the deal with NBC and Peacock guarantees distribution for the project, while NBC gets another piece of golf content to add to its portfolio.

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